Industry News, Printers News

RRD Announces Solution to Help Retailers Better Customize In-Store Marketing Materials

Variable Content Automation for Retail allows businesses to efficiently create store-specific marketing materials while cutting production time and labor costs.

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By: Anthony Locicero

Copy editor, New York Post

R.R. Donnelley & Sons Company introduced a retail solution that streamlines the process of creating in-store promotional materials while reducing production time and labor costs.   Through its work for 52 of the National Retail Federation’s top 100 retailers, RRD found that many retailers still rely on manual processes for creating their visual merchandising materials for floor displays, aisle end caps, window signage, and more.    This entails everything from creating the design of ...

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